Gimme some lovin’
07/29/2009 at 11:21 PM Alex Nguyen 1 comment
With the entire office scrambling to get work done this week, I decided a trip to The Love Shack was in order.
For the hungry Fort Worthian, the second Love Shack is set to open in the new So7 development across from Montgomery Plaza. The original, which opened two years ago, still stands in the Stockyards.
The last couple days this week have consisted of soft opening lunch services – to work the kinks out. The official grand opening for the So7 Love Shack is this Friday, July 31.
I recently visited to see how things were working out. Expecting utter chaos – that’s what soft openings are for after all – I was instead greeted with controlled chaos. Everybody was scrambling to get something done, but things were moving smoothly, and of course, the food was spectacular.
The Love Shack is the project of celebrity chef, and native Texan, Tim Love. He is also known for his upscale Lonesome Dove Western Bistro and White Elephant Saloon in the Stockyards. Love was also a contestant on Bravo’s Top Chef Masters and a winner on Iron Chef America.
This chef-driven burger is easily my favorite bite in Fort Worth.
If you don’t trust me, recent accolades for The Love Shack include spots in Texas Monthly’s “50 Best Burgers in Texas” and renown publisher Conde Nast’s “Top 105 New Restaurants in the World.” A Star-Telegram review said the signature Dirty Love Burger was “quite possibly the most perfect burger on the planet.”
Is your stomach growling yet? Stop reading this and go get yourself some Lovin’!
Some Love Shack photos (some old, some new)
Entry filed under: Uncategorized. Tags: advertising, Advertising agency, Alex Nguyen, best burger, burger, celebrity chef, cheeseburger, chef-driven burger, Conde Nast Hot List, Fort Worth, Fort Worth area, Fort Worth Food, hamburger, Love Shack, Love Shack Fort Worth, Love Shack Hamburger, marketing, Montgomery Plaza, So7, SoSeven, Southwest chef, student advertising, student-led marketing, TCU, Texas Monthly, Tim Love, Zag Advertising, Zag Fort Worth, Zag IMC.
1. Fort Worth on the Web for Friday | Fort Worth Renaissance | 07/31/2009 at 8:33 PM
[...] full-service, professionally managed student-led marketing agency based in Fort Worth,” gives us a visit, with lots of pictures, to The Love Shack hamburger place, which opened a new store this we… … Lauren W. Smith has the same exact story, but with a different writer, at her blog, Blue [...]