Printerrific!

08/05/2009 at 11:03 AM 1 comment

RolandoBeing a successful graphic designer means knowing all facets of the industry: PMS colors, contrast, repetition, alignment, proximity, software, product packaging and more.

But one area most amateur designers do not take into consideration when creating their work is the printer.

In a world consumed with computer screens and 1080ppi, people are progressively losing the love and admiration they once had in holding a well-designed printed piece in their hands.

The printer is a graphic designer’s best friend – they can make your work look terrific or terrible –  and I thought I’d introduce myself: Alex and I were off to Curry Printing Inc. for a press check and a mini tour.

Below are my top three experiences at Curry, in no particular order:

  1. The Smell. As you walk into the front office, you are greeted by intense smells of ink, oil and glue. You have to get used to it, but it lets you know what you’re getting yourself into.
  2. The Eyes. I consider myself to have a pretty good eye until I met Cody Curry. He is the owner/president of Curry Printing, and he put my attention to detail to shame. While we were conducting our press check, Cody pointed out spots and blemishes (what he called hickies) that were the size of a grain of salt – no exaggeration.
  3. The Hands. Everyone at Curry Printing is so nice. We are greeted with smiles and firm handshakes – it definitely put me and Alex at ease at our first press check. Quality, precision, and customer service are what Cody said sets Curry Printing apart from the rest.

One thing is certain, printing is serious business that could make or break your hard work.

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