The Pitch

08/10/2009 at 1:36 PM Leave a comment

kelsey-polaWhat is it about a pitch that gets your heart racing? I’d have to say the adrenaline of putting all your ideas on the table for critique is more than enough.

The ominous pitch. It’s the backbone of most agencies because it’s typically one of the primary ways to gain a new client.

You’re probably wondering what a pitch even is. To put it simply, a pitch is an initial presentation of strategies and tactics to accomplish your client’s goals and expectations. It’s usually presented in this order:

  • The team
  • Challenges
  • Market situation
  • Competitive analysis
  • Goals
  • Positioning
  • Strategies
  • Tactics
  • Timeline

I know, it seems like a lot of ground to cover, but a pitch moves much faster than you would think.

My advice to you would be to practice, practice, practice. It really does help. And if you have any questions, just email me. Enjoy!


Entry filed under: Uncategorized. Tags: , , , , , , , , , , , , , , .

Zag Recess: My childhood takes a hit thanks to G.I. Joe Interviewing 101

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Trackback this post  |  Subscribe to the comments via RSS Feed

Add Us

The Archives

August 2009
« Jul   Sep »

%d bloggers like this: