Shootin’ the breeze

08/14/2009 at 12:41 PM Leave a comment

LigiaRecently, I went to my first on-location photo shoot for our client Equine Sports Medicine and Surgery. I was a little apprehensive at first because it was a muggy and rainy Monday morning, and we had to drive about 30 minutes to their Weatherford location.

Did I mention I was wearing three-and-a-half inch heels that day? Not a good look when you are following a photographer around a horse ranch.

Nonetheless, I decided to tag along with Doug, GCG Marketing photographer, and Rolando, our art director.

Despite my apprehension, it turned out to be a very fun and rewarding experience. We were on location at ESMS for about three hours shooting pictures of their lab equipment, facilities and some of the horses.

It was fascinating to see how a photographer doesn’t use a camera as a piece of equipment; it’s more like an extension of them, a second pair of eyes. Dough would look out and take a mental picture of the scene in front of him, and with one look he would know exactly what lens he needed to make that shot work.

Photography is really a beautiful craft that requires special attention to details and care about what you are doing. There is just so much that goes into it that we “non-photographers” sometimes overlook. Someone who simply knows how to press the button on a camera is not a photographer. A photographer is much more than that, they know about lighting, angles, colors, layout and lenses, and how all of those elements come together to make one perfect shot.

Check out some of my favorite pictures from the photo shoot below:

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Interviewing 101 Three months and counting

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