A belated look at the fair

10/26/2009 at 12:57 PM 1 comment

kelsey-polaSo, I finally gave in and made my way out to the State Fair of Texas two weeks ago. In hindsight, what was I thinking? Not only was it the day of the Red River Shootout, it was also the last weekend of the fair. Later I found out that Saturday set the single-day sales record for the fair. Let’s just say I truly got the full experience.

Even though I didn’t make it to the fried butter stand (thank goodness), I did see a lot of things I hadn’t originally expected.

The first thing that comes to mind was the auto show. It’s amazing how much money is spent on marketing for this event. There was also an entire building dedicated to home items – it was like a mini-tradeshow. I got to check out the latest in saunas, high-tech windows, rustic furniture, cookware and jacuzzis. For these vendors, this may be the main form of marketing utilized all year.

While there is nothing wrong with that, it does seem a bit like a shot in the dark. For example, I would talk with the salespeople, but I really had no intention of buying from them – there was no way I would walk around the Midway all day clutching a set of pots and pans.

The question I ask myself is, “was it worth it for these companies to have booths?” I saw one cookware company with four different sites throughout the fair grounds. Yes, the chance for increased awareness is a valuable thing, but that does not necessarily translate into direct sales. Maybe I’m reading too much into this, but as a marketer I found it interesting how much time and money seemed to have been invested by these companies.

As always, you can count on me to bring marketing into anything. I have to ask, what do you think?

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The good, the bad, and the confusing A day to be remembered

1 Comment Add your own

  • 1. markjaksion  |  10/27/2009 at 8:58 AM

    nice blog, Windows Fort Worth is well known contractor for windows Fort Worth. They have varieties of and efficient windows that can fit your budget.

    Reply

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