Lessons Learned, Part 2

11/10/2009 at 11:40 AM Leave a comment

AlexYesterday, Kelsey got the ball rolling for X.Y.Zag’s special blog theme this week. To reiterate, every staff member will post a few things they have learned and loved about agency life in honor of Zag’s six-month anniversary.

Over here, everyone has a different hat to wear; I fall on the creative side of things (but that doesn’t mean I have stayed there — more on that later). Because of these differences, we all take something unique from Zag as a whole.

Here are a a couple of things I have learned in lieu of our six month anniversary as a writer:

  • A copywriter’s job isn’t glamourous, but it’s very important. I like to say we are the first line of defense for clarity. We write messages that are clear and concise and edit content for the same criteria. It doesn’t matter what type of job it is, a copywriter/editor will find their way into it.
  • In a small agency like ours, job titles tend to shift around. Though I am formally a copywriter, I have had to do a lot of work related to account service such as research and presenting. Getting out of my comfort zone has been interesting, but ultimately worthwhile.
  • Tag lines are the bane of my existence. Writing short, simple and sweet is nice. But it’s definitely easier said than done. In most cases, I will write 20 or 30 tag ideas in a list, and it will naturally whittle away to the best one, which is really time-consuming.
  • An AP Stylebook is a (media) writer’s best friend. With our wide and diverse client base, I have had to deal with some strange grammar and style issues, and our work would have greatly suffered if it weren’t for this inexpensive paperback.
  • Like Kelsey said yesterday, enjoy the little things. We are service-oriented in this business, so we have to be constantly open and available for clients. The moments we have free time are spread out pretty thin, but it’s more about the quality in the time you spend rather than the quantity.

Get ready to read tomorrow’s post from our butt kickin’ account executive Collin — he’ll definitely have some interesting things to say (in a good way of course).

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Lessons Learned, Part 1 Lessons Learned, Part 3

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