Rah Rah TCU!

11/16/2009 at 6:16 PM Leave a comment

What a weekend it was to be a Horned Frog.

From a football standpoint, the TCU Horned Frog program took a huge leap towards its first BCS berth. With two games left, we are 10-0 and looking to crash the party.

But from a marketing standpoint, the program set a new benchmark to match the attention it deserves — a dose of hype from Nike, ESPN’s College Gameday coverage and a record crowd at Amon G. Carter Stadium served as catalysts.

Leading up to the weekend, Nike, through their Pro Combat campaign, unveiled the new uniforms and accessories the players and coaches would wear for one game. TCU was chosen among a group of 9 much larger football programs (think UT, Florida, and OU). The campaign worked perfectly — students and community were excited to see what the Beaverton, Oregon conglomerate had in store for the Frogs, and it definitely started some conversations around the area.

On Saturday, students, fans and alumni camped through the wee hours of the morning and then cheered loud and proud as ESPN’s College Gameday broadcast live from campus — a first for the university. Gameday was a huge opportunity for the nation to see the campus and students of the relatively (to its BCS competitor’s) small private university. This was the best PR anybody could ask for.

I think Chris Fowler said it best to the TCU fans as he left the Gameday set, “We’ll be back, just keep doing what you’re doing.” Kirk Herbstreit added that crazed Frog fans created a crowd that was one of the best he has seen, rivaling the spirit of schools like Clemson.

This is the national exposure that TCU is certainly not used to, but no one could tell. During Saturday’s game, Coach Gary Patterson was assigning players the duty of pumping up the crowd and senior defensive end Jerry Hughes was basking in the limelight — a completely dominant performance certainly helps.

Go Frogs!

Here are some photos from various sources (myself, Facebook and Keith Robinson Photography):

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