The countdown to June

12/04/2009 at 4:21 PM Leave a comment

I may be in the minority at the moment — I’m a huge football (soccer) fan. Today was a big deal for my kind. In South Africa, celebrities and representatives gathered to present the tournament draw for next year’s World Cup — a football fan’s paradise and a glimpse of the beautiful game to a mass audience.

Honestly, I don’t understand why the draw is done nearly seven months before the tournament; I guess it’s intended to build up the hype machine for the games, and in my profession, the marketing.

The rights to broadcast the World Cup span hundreds of networks across the globe, so it’s safe to say that the month-long tournament next June will be a cash cow.

I really hope Heineken does not snag major sponsorship rights to the big dance, because their treatment of Europe’s Champion’s League drives me off the wall. Imagine this advertisement being played 15 times before and after every match — and that’s not an exaggeration.

Being a worldwide event, I’m sure there will be a diverse bunch of World Cup-themed advertisements saturating the market soon.

Here is the final draw for the 2010 World Cup. I’m definitely going to be fighting over favoritism and patriotism as England, my favorite football squad, is going to take on the United States in the first round.

Group A
South Africa
Mexico
Uruguay
France

Group B
Argentina
Nigeria
South Korea
Greece

Group C
England
United States
Algeria
Slovenia

Group D
Germany
Australia
Serbia
Ghana

Group E
Netherlands
Denmark
Japan
Cameroon

Group F
Italy
Paraguay
New Zealand
Slovakia

Group G
Brazil
North Korea
Ivory Coast
Portugal

Group H
Spain
Switzerland
Honduras
Chile

World Cup Fever will be spreading quickly next year. For my sake, I hope the tournament will serve as a breakthrough for soccer in America. Even if that means the United States has to take down England, again.

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What an early morning… Guess what? The BCS isn’t good (at marketing)

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