Be a smart shopper this season

12/16/2009 at 4:41 PM Leave a comment

It wouldn’t be the holidays without family, lights, gifts, and of course, massive sales.  The second that Halloween and Thanksgiving are over, we are bombarded by an unbelievable amount of specials — just look at Black Friday. Retailers know that consumers are on a mission to do most of their shopping during the month of December, so they will flash as many signs and ads as needed to lure you into their store.

Once you’re in, it’s going to be difficult to walk past the “2-for-1” or “75% off” signage without grabbing something — no matter how trivial it may seem. Through this process, are we really saving money? The answer is, most likely, no.

Holiday sales give us the illusion of saving and we end up overspending on items we don’t need. The trick is not to get into the competitive shopping mode; that’s where you would sidekick anyone who is in the way of those boots you already have in black, but since they are on sale, it would only be fair to get them in gray.

The point is to always be a smart shopper. No matter what sale is going on you have to ask yourself  “Do I really need this, or can it wait?” If you really are honest with yourself, you’ll find that you can live another day without the boots, or that fabulous new jacket that just got marked down.

Although you’ll leave that store empty-handed and thinking to yourself “I would look so good if I had that right now,” you’ll soon feel proud of the money you saved. In these tough economic times — though they are looking brighter everyday — saving a few dollars here and there can make a big difference.


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