Mad Men in the real world

01/21/2010 at 5:02 PM Leave a comment

Have you ever watched AMC’s Mad Men? Well, I hadn’t before last Thursday night, but I’m definitely going to get it programmed into my DVR now. I had the opportunity to meet Matthew Weiner, the show’s creator, executive producer and head writer at an AAF event last week.

Mad Men is set in New York during the 1960s and follows the lives of “the ruthlessly competitive men and women of Madison Avenue advertising, an ego-driven world where key players make an art of the sell.”

The series recently won a Golden Globe and has a stable of stars, including Jon Hamm, Elisabeth Moss and John Slattery.

After listening to Weiner speak, I realized just how important, and similar, the creative process is in both the advertising and television. Weiner talked about how he gets his story ideas — it was simply through the experiences he and colleagues have in the world around them. That process is surprisingly familiar as I watch our graphic designers and copywriters come up with ideas.

I also caught another fascinating comment Weiner made — he said the TV show was more about life in general than it was advertising. I realized that, just like advertising, the message is 100 percent in the eye of the beholder. When one person sees one thing, another can see the exact opposite. That’s one of those anomalies that make advertising such an interesting industry – you’re always trying to send out a message that you hope at least one person will actually get.

Thanks Matthew for coming to Fort Worth. It was a real pleasure.

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Entry filed under: Fort Worth AAF, Television. Tags: , , , , , , , , , , , .

Celebrate your creativity! My first rodeo experience

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