Winning an ADDY: Crossing another goal off our list

03/02/2010 at 2:03 PM 1 comment


Exactly eight months and 19 days ago, Zag IMC opened its doors. As one of the founding five, I remember all of us sitting down and writing out our goals for the agency. One thing that was said was, “We are winning an ADDY this year.” It was definitely a noble goal for an agency who (at the time) had no clients and the oldest member of the office was 22. Well, this past Saturday we achieved our goal by taking home a silver ADDY award for the full-page advertisement we designed for McKinley’s Fine Bakery and Café.

For those who haven’t been to the ADDY’s, there are no acceptance speeches because there are a lot of submission categories. And honestly, with how people in this business love to talk, we would still be there. With that said, here is a good idea of what I would’ve said if they did allow speeches:

In order to get this place off the ground, a lot of hard work had to be put in by everyone, so it’s nice to be recognized for that.

What was great about this particular project was how everyone seemed to have a hand in its creation. Alex created the concept and copy that we worked with; Ligia acted as our impromptu make up manager (and did quite well, that frosting didn’t want to stay on); I handled pretty much all logistics of putting our photo shoot together and Rolando designed the ad and modeled for it as well. However, if it wasn’t for our awesome leader Kelsey, I wouldn’t be writing this post, because none of what I described above would’ve happened.

As far as shout-outs go, the first and biggest has to be to our parent company GCG Marketing, whose patience and guidance have been absolutely invaluable to all of us. GCG did extremely well at the ADDY’s with 33 awards, so great job guys.

Second goes to Doug Mangold, who we jokingly refer to as our dad. Not only did he do the photography for the ad, he has never turned us away when we have asked him for help. Doug truly does put people like Chuck Norris and Bear Grylls to shame.

Third shout-out goes to the Fort Worth chapter of the American Advertising Federation. Thank you for your continued support of up-and-coming talent, and man you guys can throw a party.

I want to add one final shout-out to The Balcom Agency for coming up with the theme and accompanying creative for this year’s ADDY awards gala—it was great.

Now it’s time to get back to work and drum up (hopefully) more award-winning ideas.

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Entry filed under: Fort Worth AAF, Local events. Tags: , , , , , .

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1 Comment Add your own

  • 1. Stephanie Scott  |  03/03/2010 at 11:47 PM

    On behalf of Balcom, thanks so much, Colin! What a cool company you’ve started! Congrats on winning an ADDY!

    Reply

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