Zag’s One Year Anniversary

06/02/2010 at 11:04 AM Leave a comment

On May 11, 2009, Zag IMC officially opened its doors, operating with myself, four interns and three clients.

As GCG Marketing’s sister agency, Zag IMC was created to be a full-service, professionally managed integrated marketing communications agency that employs up-and-coming talent (a.k.a. interns) for the execution of various projects.

The purpose behind Zag was to have the opportunity to reach out to small and mid-size businesses, as well as non-profits in the DFW community, that have a need for marketing. In many cases, these types of businesses don’t have a need (or budget) for a traditional agency like GCG. However, we are able to offer competitive rates for these smaller businesses by relying on student talent to execute the work.

I like to think of Zag as an incubator of sorts, not only for our interns, but also for our clients. The goal is to have our interns become familiar with agency life and gain real-world experience that may later help them in choosing the best career path. As for clients, the basis of marketing is to grow a business. Theoretically then, if Zag does its job well, those clients will one day become GCG clients.

At the onset of creating the business plan we didn’t want to have a specific niche. For example, GCG Marketing has many accounts in the healthcare industry as well as in oil and gas. I must say though, we’ve tried very hard to maintain a diverse group of clients, and the primary reason behind that is to give our interns as much varied experience as possible.

In order to emphasize the diversification of our client base, I’d like to introduce a few of our clients: Equine Sports Medicine and Surgery, an equine hospital in Weatherford; McKinley’s Bakery and Café; DKJ Tool Grinding; Little Jack Horner’s, a furniture restoration/custom fabrication shop; Kincaid’s Hamburgers; ECX Team, an energy-commissioning company; A & D Pharma, a custom labeling firm and Chadra Mezza and Grill. All of our clients have been an absolute blessing due to their trust and readiness to try new things. We couldn’t have done it without them!

Now, a year later, we have grown into an agency, with more than 19 clients and nine interns, we are still chugging along and enjoying every minute.

Thank you GCG for giving us the space to learn and experience all of the amazing things this industry has to offer!

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