Author Archive

Calling All Interns!

It’s been a busy few weeks here at Zag and it does not seem to be slowing down! One of the things that is keeping our staff busy is the preparation (and interviewing) of new interns for the fall semester. If you are interested in an internship with Zag IMC, either as an Account Executive, Graphic Designer, Copywriter or Webmaster, please email your resume to Zag IMC. Resumes will be accepted until  Wednesday July 28, 2010.

07/22/2010 at 3:13 PM Leave a comment

Signing Off

Working at Zag IMC (and GCG Marketing) for the past two semesters has been an incredible and exciting opportunity. After hopping around from various internships and freelance jobs because of the bad economy, I was more than happy to settle in and call Zag home.

Since we are a smaller agency, I was allowed to take on more tasks and was more than “just another designer”. I think this is the element that helps Zag and GCG be successful in all of their endeavors.

Since day one, everyone at Zag and GCG welcomed me with such sincere warmth and kindness, something that I will forever be grateful for.

Looking back, I loved being held responsible for multiple projects during my time, as well as the opportunity to be included in so many client meetings. My time here has allowed me to work with so many different clients and various projects, allowing me to feel well prepared for my next job.

While I am sad to leave Zag and GCG Marketing, I look forward to the wonderful opportunities ahead of me in Colorado.

07/15/2010 at 12:44 PM Leave a comment

What’s in a name?

Recently I read an article about how some big-name companies came up with those names. Did you know that IKEA is simply the first two letters of founder Ingvar Kamprad’s name plus the first two letters of his hometown?

What about Yahoo!? Well, Jonathan Swift, author of Gulliver’s Travels actually coined the term to represent a filthy, repulsive creature similar to a human (think Neanderthal). Turns out, the founders of Yahoo! considered themselves yahoos and decided the name fit the company as well.

Interestingly, the name Volkswagen, which means “people’s car” comes from one of Adolf Hitler’s initiatives to provide cars for the masses, a state-sponsored program called “Volkswagen.” Hitler wanted to create an affordable car that could transport German families along another one of his state-sponsored programs, the Autobahn.

Reading about how companies selected their monikers got me wondering about how Zag was named. So, I set out to do a little investigative digging on how the name was derived. It turns out the name “Zag” came about as a way to describe how we at Zag do business. Our motto is, “When others zig, we zag.” Thus, put quite simply, Zag represents the idea that we as a company strive to think outside of the box, to create things that are different from what one expects and get off the beaten path. Zag came about as the brainchild of Director Kelsey and GCG President Neil and it seems to me that after more than a year in business, it is a pretty accurate name.

Check out the article to read rest of the stories about how big-name companies selected their monikers here: How 16 Great Companies Picked Their Unique Names

07/09/2010 at 12:30 PM Leave a comment

Funky Town Fun

My name is Julie and I recently graduated from TCU with a degree in advertising/public relations with minors in business and Spanish.

Unlike many of my friends and fellow graduates, I am not backpacking through Europe, vacationing in Australia or studying Spanish in a South American country.  I am in Fort Worth.  And while I do love the “Fort,” I find myself embarrassingly jealous of the many adventures that I’m not on.  So instead of shamelessly trying to live vicariously through my friends by constantly stalking their newest Facebook albums, I decided to use their travels as inspiration to find fun and exciting things to do here in Fort Worth.

1. Stars under the Stars:
Sundance Square’s outdoor movie series called “Stars under the Stars” is the perfect date night activity or just a fun get-together for friends.  You can bring blankets or chairs and it’s free!  Unfortunately, today’s July 1 showing of Star Trek will be the last until next year, so while I’m so excited to go, my only regret is that I didn’t find out about this sooner.

2. Concerts in the Garden Summer Music Festival:
Called “Fort Worth’s best seasonal outing,” Concerts in the Garden features a wide variety of music at the Fort Worth Botanic Garden.  So break out your picnic basket and gather up all your friends to come enjoy music under the stars.  Concerts run through July 5 and performances begin at 8 p.m., but the gates open at 6:30 and all performances end with a fireworks display!

3. Adonis Rose at Scat Jazz Lounge:
If you’re like me and you didn’t get your fill of Bourbon Street this past Mardi Gras, you may be as excited as I am about New Orleans Nights with Adonis Rose.  The New Orleans native, who now resides in Fort Worth, performs with his Krewe of Swing to bring you a taste of “N’awlins” every Wednesday at the Scat Jazz Lounge.

4. The Kimball Art Museum:
While not as massive as the Louvre, the Kimball is one of the finest museums in the world as it houses a noteworthy collection of artwork and regularly hosts traveling art exhibitions.  Right now, Michelangelo’s first known painting, “The Torment of Saint Anthony,” is now on display in the permanent collection.  People travel from all over to visit this museum, so it would be crazy for me not to enjoy this amazing exhibit located right around the corner.

5. Omni IMAX Theater:
Located inside the Museum of Science and History, the old-fashioned IMAX dome is one of the largest in the US. And a plus for all you Shark Week fans out there, from June 30 – August 31, the theatre is showing Sharks, Up Close and Personal.

07/01/2010 at 11:58 AM Leave a comment

Grand Slam!!!

So for those you living in a box, or perhaps not interested in college baseball – you missed one of the best grand slams in the College World Series last night.

TCU baseball has proved yet again that it deserves to be at the College World Series. A lot of announcers and perhaps local spectators are wondering – who is this team out of the Mountain West Conference? And how did it even get here? Well, for starters, TCU beat the University of Texas during the Super Regionals. TWICE. In Austin….So, yeah.

Anyway, the Horned Frogs have been putting up quite a fight at this year’s College World Series and it’s been wonderful to watch. As you can see here, TCU made an impressive first time debut in Omaha, becoming one of the few teams to win its first- appearance game.

Now, back to last night. I’m at a elegant, chic Italian restaurant for one of my friend’s birthdays. We’re slowly leaving the restaurant and of course walk through the bar on our way out. Matt Curry steps up to the plate with bases loaded in the top of the 8th inning. THE BAR IS SILENT…

First pitch…ball one.
We breathe a sigh of relief.

Second pitch…swings – foul ball.
Again, we remember to breathe.

Third pitch…swing and a miss.
We cringe and then begin quietly praying.

Fourth pitch…dirt ball.
We start screaming at the TV, while still standing in the elegant restaurant’s bar. People begin leaving their tables to crowd in the bar.

Fifth pitch…high and outside.
We are all freaking out and are constantly looking away, then looking back, then looking away. All while quietly praying.

Final pitch…the whole bar literally does not breathe for a full two seconds.
And then…GRAND SLAM!!!!

06/24/2010 at 2:36 PM Leave a comment

Rosenblatt’s Last Year At Bat

Hey all! My name is Paige, and I plan to graduate from TCU in May 2011 with a degree in journalism and psychology.

My 21st trip to Rosenblatt Stadium will be a bittersweet one. Like every year since I was a child, I’ll sit in the same spot. The entire stadium and I will belt out “Take Me Out to the Ballgame” with the accompaniment of Lambert Bartak, baseball’s favorite 91-year-old organist. I’ll pound down an embarrassing number of funnel cakes with freshly squeezed lemonade, the kind you can’t get anywhere else but at Rosenblatt.

This year, however, something unprecedented will take place at the historical stadium. I’ll be cheering on my Horned Frogs in their first and last appearance at Rosenblatt. TCU could not have picked a better year to make its College World Series debut as it will be the last year before the greatest show on dirt moves to a bigger and “better” stadium. Omaha’s Henry Doorly Zoo has purchased the land and will demolish the stadium to expand its parking lot.

As other championships and sports ditched tradition in pursuit of money over the years, the “Blatt” managed to keep the true spirit and heart of baseball alive. Whereas other championships move around in an effort to make more money, the CWS has stayed at its home on the hill for the past 61 years.

Although Omaha will continue to provide the atmosphere and heartland hospitality that no other city could, it doesn’t change the fact that one of the longest-standing traditions in American sports has finally sold out. Whereas Rosenblatt was named to honor a former ballplayer and Omaha mayor, the new stadium, TD Ameritrade Park, dons the name of the big-buck corporation that could shell out the most money. It will be bigger, shinier and more modern; three things that Rosenblatt had prided itself on avoiding. The decision to switch was one that was not taken lightly, but in the end, the city opted for the new stadium to guarantee an extended NCAA CWS contract.

Baseball players, coaches and fans across the country have expressed sadness over Rosenblatt’s last year, but most of them agree that it hasn’t been the stadium alone that made the CWS what it is. It’s Omaha and its people. The new stadium will take a little getting used to, but Omaha will continue to provide the experience that has become synonymous with the tournament.

LSU coach Skip Bertman might have put it best when he said he couldn’t imagine the CWS being any place else.

“I don’t think you can do this in New York or Los Angeles,” he said. “It has to be in a big city but not too big, and you have to have people with a lot of warmth. Everybody loves everybody here. It’s a lovefest for two weeks.”

Enjoy the lovefest, Frog fans. It’s unlike anything you’ll find anywhere else.

06/17/2010 at 12:03 PM Leave a comment

World Cup: soccer match and advertisers’ dream

The Zag blog took a short hiatus while we underwent some staff changes, but after Kelsey’s blog last week we are back up! First off, we have four new bloggers who will be introducing themselves over the coming weeks and it looks like I’ll be the first. My name is Lauren, and I graduated from TCU about a month ago with a degree in strategic communications and history.

Now, on to more interesting things…

Friday marks the opening of the World Cup, arguably the largest sporting event in the world. While soccer may not be as influential here in America, to the rest of the world, it is life.

I will be the first person to admit that I know nothing about soccer. Yet, as the World Cup draws closer and excitement/TV coverage increases I have begun to garner an interest in the event. Perhaps it is because I view the World Cup as another excuse to get together with friends, but I have to admit the sport is becoming more and more interesting.

Like me, it appears that marketers have also taken note of the influence the World Cup holds throughout the world. Thus, numerous companies have created ads to reach this diversified audience. The ads created for the event vary from inspirational to humorous, all in an attempt to grab the attention of the billions of viewers who will be tuning in.

Getting the most online attention is Nike’s creation, a three-minute ad directed by famed director Alejandro Gonzalez Inarritu. In fact, they have claimed that the commercial is their best piece of advertising to date. Entitled “Write the Future,” the ad depicts soccer stars Cristiano Ronaldo, Wayne Rooney and Didier Drogba envisioning the future after they save (or lose the game) with a single play. The commercial integrates scenes from around the world as well as some of the most famous people in pop culture, from Homer Simpson to Kobe Bryant to the “Elvis of Italy.” All in all, the ad is a pithy take on the effect soccer has around the world.

Write the Future: Nike

Another World Cup ad gaining recognition is Coca-Cola’s “History of Celebration.” It opens 20 years ago with soccer star Roger Milla’s celebratory dance after scoring a goal. What follows is a montage of soccer stars and fans dancing and celebrating on the field and in the stands. The ad implies that Milla’s liberated dancing taught the world to celebrate and to live. While a tad cheesy, the ad is a tribute not only to Milla but also to the excitement and joy that so defines the World Cup.

History of Celebration: Coca- Cola

Finally, Carlsberg Beer has created an ad that in their mind is the ultimate team talk. Staged in the locker room for the British soccer team, “Carlsberg Team Talk TV Ad” is an uplifting take on the locker room speech that will precede the most important game of the athletes’ lives. The dialogue pushes the men of England to “become immortals,” and to push the boundaries, to make all opponents wish they had never taken on the English team. This rendition of a team talk is a powerful mantra and while it is directed specifically at the English population, it still resonates with me, the American, amateur, soccer fan.

Carlsberg Team Talk

All in all, soccer fever is reaching an all-time high, and the ads that are circulating around the world only add to that excitement. Friday’s opening game is sure to be historical, only time will tell if these ads will also go down in history. Time will also tell if I can cultivate a true love of soccer. Well, maybe just an understanding of the game would do!

I am also the blog administrator so please email me with any questions/ comments/ concerns. We love them!

06/10/2010 at 11:50 AM Leave a comment

Older Posts

Add Us

The Archives

April 2020