Posts tagged ‘creating connections’

Networking is easier than you think

alexn-polaI recently attended a Fort Worth Ad Club luncheon with Kelsey and Collin where Hank Blank of Blank & Associates, a Southern California advertising agency, spoke on “Networking Your Way to More New Business.”

I’m a copywriter – I work with words, and personally I’m shy, so meeting new people is more like a chore to me. Needless to say, networking typically isn’t my gig, but this luncheon led me in the right direction.

Blank stresses that networking takes effort and time in creating and building relationships, maintaining those relationships and referring back to them when the time comes.

I’m not trying to imply that you have to devote 99 percent of your time to being networking – once the effort is made, it becomes a habit; then the rest is maintaining that effort.

The juiciest bit of advice I got was “if you want somebody to think of you, you have to think of them.” Being the cliché guru, I compare that to what The Beatles said in their final song: “The love you take is equal to the love you make.” Or even, “what goes around comes around.” Alright, I’ll just stop now.

Once I was able to connect the dots together, making a conscious effort toward networking has become an easier pill to swallow (last cliché I promise) because not only is it important to my own career, but it can lead to helping more people down the road.

Like I said, I think the luncheon really helped me grasp the idea of networking. Now I just need to turn these words into actions.

07/24/2009 at 3:49 AM 1 comment


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