Posts tagged ‘design’

Lessons Learned, Part 5

Rolando

A graphic designer never stops learning because there is always something to improve upon or innovate. Six months have come and gone by so quickly. In that time, I have learned so much from my co-workers, colleagues and clients.

Here are a few things I’ve taken from being a part of the Zag team:

  • Comfort: The best thing a designer can do to stimulate his or her creative ability is to put them in an environment that they are comfortable with. I have played music, taken walks, joked around  — anything I could do to calm my nerves and de-stress myself. The advertising industry can be jarring at times, and I need all the help I can get.
  • Communication: The ability to communicate and stay organized is essential to an agency’s productivity (and sanity). I’ve learned to organize the thousands of files have had to work with into carefully placed folders so that at me and my co-workers can easily find and access them.
  • Criticism: You can’t please everyone, especially when it comes to design — an inherently subjective topic. I’ve learned how to take criticism of my work in a positive and professional manner in order to complete the task at hand. The first thing I realized was it was not criticism, but constructive criticism that I was hearing. Everyone in the agency is working together for the betterment of the company, and that’s something I haven’t forgetten.

And finally, have fun and enjoy the ride. Hopefully that goes without saying.

Advertisements

11/13/2009 at 3:41 PM Leave a comment

Lessons Learned, Part 4

LigiaSix months ago, I graduated from TCU and jumped right into this internship; I didn’t know what to expect, and I definitely did not anticipate how much I would learn.

Working here at Zag is not like your typical internship. It’s a real job and everyday is a learning opportunity, and more importantly, a chance to get better at what you do.

Here are a few of the many things I have learned at Zag:

Control your stress, don’t let it control you. As a designer, some days the stress can be overwhelming.  You have to meet a deadline by a certain time, and your design ideas don’t seem to work. These days, stress can start to control you. Once that happens, you’re not focused anymore and your work suffers. So even on those high-pressure days, take a moment to step away and take a deep breath. Give yourself a pep talk or take a short walk. I’ve learned that just 5 minutes is enough to calm down and get back to work.

Inspiration is everywhere. Sometimes, your mind is exhausted and it’s hard to come up with ideas and/or designs. You feel like you hit a wall and a project suddenly starts to seem impossible. I have learned that ideas and designs don’t always spontaneously appear — sometimes you have to look for them. Talk to people around the office; look at books; browse the Internet or just stare outside the window (my favorite). If you give it a little bit of time, one of those things will trigger a good idea instead of settling for a mediocre one that you forced out of yourself.

Lastly, I’ve learned that it’s okay to ask for help. Here at Zag we are very lucky to have GCG and Site Smart Interactive employees as resources. Their opinions and guidance have been crucial to our success, because we are all very young, and most importantly, we are all still learning about this business. I’m the kind of person that when I run into a problem, especially in web design, I want to figure it out by myself no matter how long it takes so that I can truly learn how to fix it. Unfortunately, I don’t always have the time to do that, so instead of spending over an hour figuring out a code, I can just walk down the hall and ask someone from Site Smart Interactive in a matter of minutes.

Don’t forget to come back tomorrow to see what my fellow designer Rolando has to say!

11/13/2009 at 2:15 AM Leave a comment

Printerrific!

RolandoBeing a successful graphic designer means knowing all facets of the industry: PMS colors, contrast, repetition, alignment, proximity, software, product packaging and more.

But one area most amateur designers do not take into consideration when creating their work is the printer.

In a world consumed with computer screens and 1080ppi, people are progressively losing the love and admiration they once had in holding a well-designed printed piece in their hands.

The printer is a graphic designer’s best friend – they can make your work look terrific or terrible –  and I thought I’d introduce myself: Alex and I were off to Curry Printing Inc. for a press check and a mini tour.

Below are my top three experiences at Curry, in no particular order:

  1. The Smell. As you walk into the front office, you are greeted by intense smells of ink, oil and glue. You have to get used to it, but it lets you know what you’re getting yourself into.
  2. The Eyes. I consider myself to have a pretty good eye until I met Cody Curry. He is the owner/president of Curry Printing, and he put my attention to detail to shame. While we were conducting our press check, Cody pointed out spots and blemishes (what he called hickies) that were the size of a grain of salt – no exaggeration.
  3. The Hands. Everyone at Curry Printing is so nice. We are greeted with smiles and firm handshakes – it definitely put me and Alex at ease at our first press check. Quality, precision, and customer service are what Cody said sets Curry Printing apart from the rest.

One thing is certain, printing is serious business that could make or break your hard work.

08/05/2009 at 11:03 AM 1 comment


Add Us

The Archives

November 2017
M T W T F S S
« Jul    
 12345
6789101112
13141516171819
20212223242526
27282930