Posts tagged ‘Fort Worth AAF’

Winning an ADDY: Crossing another goal off our list


Exactly eight months and 19 days ago, Zag IMC opened its doors. As one of the founding five, I remember all of us sitting down and writing out our goals for the agency. One thing that was said was, “We are winning an ADDY this year.” It was definitely a noble goal for an agency who (at the time) had no clients and the oldest member of the office was 22. Well, this past Saturday we achieved our goal by taking home a silver ADDY award for the full-page advertisement we designed for McKinley’s Fine Bakery and Café.

For those who haven’t been to the ADDY’s, there are no acceptance speeches because there are a lot of submission categories. And honestly, with how people in this business love to talk, we would still be there. With that said, here is a good idea of what I would’ve said if they did allow speeches:

In order to get this place off the ground, a lot of hard work had to be put in by everyone, so it’s nice to be recognized for that.

What was great about this particular project was how everyone seemed to have a hand in its creation. Alex created the concept and copy that we worked with; Ligia acted as our impromptu make up manager (and did quite well, that frosting didn’t want to stay on); I handled pretty much all logistics of putting our photo shoot together and Rolando designed the ad and modeled for it as well. However, if it wasn’t for our awesome leader Kelsey, I wouldn’t be writing this post, because none of what I described above would’ve happened.

As far as shout-outs go, the first and biggest has to be to our parent company GCG Marketing, whose patience and guidance have been absolutely invaluable to all of us. GCG did extremely well at the ADDY’s with 33 awards, so great job guys.

Second goes to Doug Mangold, who we jokingly refer to as our dad. Not only did he do the photography for the ad, he has never turned us away when we have asked him for help. Doug truly does put people like Chuck Norris and Bear Grylls to shame.

Third shout-out goes to the Fort Worth chapter of the American Advertising Federation. Thank you for your continued support of up-and-coming talent, and man you guys can throw a party.

I want to add one final shout-out to The Balcom Agency for coming up with the theme and accompanying creative for this year’s ADDY awards gala—it was great.

Now it’s time to get back to work and drum up (hopefully) more award-winning ideas.

03/02/2010 at 2:03 PM 1 comment

Mad Men in the real world

Have you ever watched AMC’s Mad Men? Well, I hadn’t before last Thursday night, but I’m definitely going to get it programmed into my DVR now. I had the opportunity to meet Matthew Weiner, the show’s creator, executive producer and head writer at an AAF event last week.

Mad Men is set in New York during the 1960s and follows the lives of “the ruthlessly competitive men and women of Madison Avenue advertising, an ego-driven world where key players make an art of the sell.”

The series recently won a Golden Globe and has a stable of stars, including Jon Hamm, Elisabeth Moss and John Slattery.

After listening to Weiner speak, I realized just how important, and similar, the creative process is in both the advertising and television. Weiner talked about how he gets his story ideas — it was simply through the experiences he and colleagues have in the world around them. That process is surprisingly familiar as I watch our graphic designers and copywriters come up with ideas.

I also caught another fascinating comment Weiner made — he said the TV show was more about life in general than it was advertising. I realized that, just like advertising, the message is 100 percent in the eye of the beholder. When one person sees one thing, another can see the exact opposite. That’s one of those anomalies that make advertising such an interesting industry – you’re always trying to send out a message that you hope at least one person will actually get.

Thanks Matthew for coming to Fort Worth. It was a real pleasure.

01/21/2010 at 5:02 PM Leave a comment


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