Posts tagged ‘Fort Worth advertising’

A note for our readers

If you are one of our six regular readers, you might have noticed that the post count has been lacking lately, but we have an excuse. Fortunately for us, all of us here at Zag have been working our tails off on other projects. And as the Blog’s manager, there are some things I have to deal with outside of the office, like attempting to pass my classes so that I can actually graduate in 17 days. I digress.

Like we were saying, Zag has been busy, so unfortunately for you, the blog will enter a short hiatus. Don’t fret; we will be back in a few weeks, after things settle down.

On another, slightly somber note, Collin, Ligia and I will not be returning to Zag in the summer. Each of us will send our regards during the hiatus through X.Y.Zag and Facebook, so keep checking back here to see what we have to say about our experience at Zag.

After the hiatus, expect to see some fresh faces. The new staff, along with Elisa and Kelsey, will continue to update you, the reader/blog stalker, about the agency’s happenings as well as their own views on the marketing world around them.

I’ll go into more detail when it’s my turn to spill my guts, but I would like to say it’s been an honor to be a member of this staff, and I simply wish the best to the incoming Zag class.

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04/22/2010 at 2:14 PM Leave a comment

Be a smart shopper this season

It wouldn’t be the holidays without family, lights, gifts, and of course, massive sales.  The second that Halloween and Thanksgiving are over, we are bombarded by an unbelievable amount of specials — just look at Black Friday. Retailers know that consumers are on a mission to do most of their shopping during the month of December, so they will flash as many signs and ads as needed to lure you into their store.

Once you’re in, it’s going to be difficult to walk past the “2-for-1” or “75% off” signage without grabbing something — no matter how trivial it may seem. Through this process, are we really saving money? The answer is, most likely, no.

Holiday sales give us the illusion of saving and we end up overspending on items we don’t need. The trick is not to get into the competitive shopping mode; that’s where you would sidekick anyone who is in the way of those boots you already have in black, but since they are on sale, it would only be fair to get them in gray.

The point is to always be a smart shopper. No matter what sale is going on you have to ask yourself  “Do I really need this, or can it wait?” If you really are honest with yourself, you’ll find that you can live another day without the boots, or that fabulous new jacket that just got marked down.

Although you’ll leave that store empty-handed and thinking to yourself “I would look so good if I had that right now,” you’ll soon feel proud of the money you saved. In these tough economic times — though they are looking brighter everyday — saving a few dollars here and there can make a big difference.

12/16/2009 at 4:41 PM Leave a comment


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