Posts tagged ‘IMC’

Networking is easier than you think

alexn-polaI recently attended a Fort Worth Ad Club luncheon with Kelsey and Collin where Hank Blank of Blank & Associates, a Southern California advertising agency, spoke on “Networking Your Way to More New Business.”

I’m a copywriter – I work with words, and personally I’m shy, so meeting new people is more like a chore to me. Needless to say, networking typically isn’t my gig, but this luncheon led me in the right direction.

Blank stresses that networking takes effort and time in creating and building relationships, maintaining those relationships and referring back to them when the time comes.

I’m not trying to imply that you have to devote 99 percent of your time to being networking – once the effort is made, it becomes a habit; then the rest is maintaining that effort.

The juiciest bit of advice I got was “if you want somebody to think of you, you have to think of them.” Being the cliché guru, I compare that to what The Beatles said in their final song: “The love you take is equal to the love you make.” Or even, “what goes around comes around.” Alright, I’ll just stop now.

Once I was able to connect the dots together, making a conscious effort toward networking has become an easier pill to swallow (last cliché I promise) because not only is it important to my own career, but it can lead to helping more people down the road.

Like I said, I think the luncheon really helped me grasp the idea of networking. Now I just need to turn these words into actions.

07/24/2009 at 3:49 AM 1 comment

Web design made easy

LigiaI recently attended a seminar called “Web site Design Made Easy” taught by Smat Webdesign and was inspired to share some of the things I learned, as well as some tips of my own.

As an up-and-coming Web designer, you have to know the good, the bad and the ugly of the field.

Let’s start with the bad: Murphy’s Law is the reality of web design. The law states that if something can go wrong, then it will. From experience, when you first start in Web design, you’ll find that about 97 percent of the time, nothing will work the first time around. Now here’s the good news: Web design is all about practice, patience and most importantly, learning from mistakes.

Before you run and scream at the sight of HTML code, relax, grab some coffee and start by reading the tips below.

  1. Plan out your Web site on paper. What will be its purpose? Who will your audience be? Write down the pages you will include (i.e. About, History, Products, Contact, etc.).
  2. Once you have an idea of what the content will be, start to plan the layout and look of your site. I highly recommend to research, research, research! Go online to different Web sites so you can see what you like and what you don’t. Inspiration is the key ingredient to web design.
  3. Draw a rough sketch of each page and try your best to be as detailed as possible. It isn’t necessarily how your Web site has to look in the end, but it will serve as a guide. This step is crucial because it will save you time later.
  4. Now you’re ready to get on the computer and work your heart out. There are countless resources that will guide you through HTML and CSS – I’ve listed some of my favorites below. Start with HTML, which will be the basic structure of your Web site. Learn what the basic tags are, what they do and how they will look on a browser. Then move on to CSS, which will control the design of your Web site.  After you have a basic knowledge of what to do, it’s all about trial and error.

Here are some useful resources to get you started:


The last piece of advice I can give you is don’t be afraid to start! Begin with the most basic designs and you’ll see that, as long as you keep using your resources, you will keep learning and most importantly, improving.

You can’t expect to build a beautiful Web site overnight. It’s going to take time, research and dedication.

Good luck!

07/17/2009 at 10:55 PM Leave a comment

Lessons learned from Washington

collin-polaIf I’ve learned anything in the past six months, it would be that it pays to work hard. While this may seem obvious to some, I never truly realized it until my senior year of college.

In November, I was accepted to be on TCU’s National Student Advertising Competition team. TCU had started to make a name for themselves in this competition. TCU had made it to Nationals two years in a row, and if we could make it this year, TCU would be the first in NSAC history to do so.

Everyone who participated in this competition told me: “learn to enjoy your days off” and “you’re going to give your soul to this project.” If only I had known how right they were.

The next semester was a gauntlet of research, strategic creative brainstorming sessions and much more. I found myself going to bed early on Friday nights because we had nine to five meetings on Saturday. When all of my friends were hitting the beach for their last spring break, I was researching numbers about binge drinking. Needless to say, we all worked hard.

Then came the district competition, where the word about our team was spreading. At districts, we were awarded the wild card slot to go to Nationals. TCU had made history.

The national competition was in Washington, DC, and if you haven’t been there, go! In the end, we were named the 9th best student advertising team in the nation – It’s still something I’m trying to wrap my head around.

Did I get to enjoy my last semester of college as much as everyone else? Probably not.
Did I get to go on an awesome trip for my last spring break? No sir.

But out of all the chaos, I got an amazing trip to DC, had the time of my life, made history and was a member of one of the most elite advertising teams in the nation.

Hard work does pay off: lesson learned.

07/17/2009 at 4:08 AM Leave a comment

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