Posts tagged ‘photography’

The other side

LigiaLast time I wrote about a photo shoot, I was behind the scenes watching how a photographer worked with a camera and interacted with his subjects. Last week, I was given the opportunity to participate in another photo shoot, this time as the subject.

I was asked, along with Kelsey and Kalyn and Megan of GCG to be part of a back-to-school photo shoot for one of GCG’s clients. I immediately said yes, and my secret fantasies of being on billboards all over the Metroplex ran wild.

The day of the shoot, we arrived bright and early at Geno Loro’s photography studio with all of our wardrobe and makeup in hand.  After deciding who wears what, what colors look best and applying an insane amount of make up, we were prepared to shine.

During the first 30 minutes it was all good and fun. We were fake-smiling our heads off, laughing at non-existent jokes and pretending to walk around a location that only existed in Photoshop.

But after several hours of basically doing the same thing over and over, the glamour faded and we became exhausted. Who knew? Posing and modeling is tiring. We were only there for about three hours and were about to fall over; I can’t imagine doing photo shoots that are about 12+ hours long like the pros. That made me realize that I was not meant to be famous, and so I put those dreams to rest…for now.

One of the perks of working at Zag IMC is getting the chance to participate in these kinds of experiences. It was definitely something new to the four of us and really gave us an inside look into photography.

In our line of business, it is important to be knowledgeable in as many aspects as possible, photography included. Now that I’ve been on both sides, the photographer and the subject, I feel like I have a better understanding of how it works and that will probably be beneficial at one point in my career.

(Don’t worry, photos are on the way!)

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11/06/2009 at 2:29 PM Leave a comment

Shootin’ the breeze

LigiaRecently, I went to my first on-location photo shoot for our client Equine Sports Medicine and Surgery. I was a little apprehensive at first because it was a muggy and rainy Monday morning, and we had to drive about 30 minutes to their Weatherford location.

Did I mention I was wearing three-and-a-half inch heels that day? Not a good look when you are following a photographer around a horse ranch.

Nonetheless, I decided to tag along with Doug, GCG Marketing photographer, and Rolando, our art director.

Despite my apprehension, it turned out to be a very fun and rewarding experience. We were on location at ESMS for about three hours shooting pictures of their lab equipment, facilities and some of the horses.

It was fascinating to see how a photographer doesn’t use a camera as a piece of equipment; it’s more like an extension of them, a second pair of eyes. Dough would look out and take a mental picture of the scene in front of him, and with one look he would know exactly what lens he needed to make that shot work.

Photography is really a beautiful craft that requires special attention to details and care about what you are doing. There is just so much that goes into it that we “non-photographers” sometimes overlook. Someone who simply knows how to press the button on a camera is not a photographer. A photographer is much more than that, they know about lighting, angles, colors, layout and lenses, and how all of those elements come together to make one perfect shot.

Check out some of my favorite pictures from the photo shoot below:

08/14/2009 at 12:41 PM Leave a comment


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