Posts tagged ‘Ping’

To be or not to be on social media

KelseyThat is the question. With Facebook, LinkedIn, Twitter, Plaxo, Flickr, Ping and blogs (have I lost you yet?) all inviting us to connect, the question becomes rather obvious:

“Everyone’s doing it, why not?”

Instead of simply jumping into the pool of social media, it’s important to decide whether or not one or all are right for your goals. So first things first: what are your goals?

Thanks to a meeting on social media at the Business Assistance Center, I learned a good list of questions any business should ask before deciding to take on social media.

  1. Strategic planning: what are your goals for marketing yourself and your company? And how do you plan to do it?
  2. Tactical knowledge: what do you need to execute this plan? (i.e. classes, one-on-one training, books, etc.)
  3. Operational procedures: how much time and effort will be required to attain your marketing goals?
  4. Avenues: which networks are the best to reach your goals? (i.e. LinkedIn is directed to a more professional base, while Facebook caters to more of a social network)
  5. Continuous improvement: will you be able to maintain the social networks you are on?

By asking yourself these questions, it will become clear if you are prepared or not to take on social media as a marketing tool.

I must advise you on one point in particular; instead of jumping into all of the avenues at once, first dive into one and become an expert.

Remember, social media is a process, like any other marketing strategy, you must be patient and willing to learn.

Enjoy!

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07/22/2009 at 1:22 AM Leave a comment


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