Posts tagged ‘Zag Fort Worth’

The conundrum of school and work

AlexIt’s Monday morning. I drag myself out of bed and go to class for three hours. After that, I find some spare time to scarf down a meal and then I’m suddenly off to work. When five o’clock rolls around, I’m driving back to TCU and sitting in class for another three hours – begging for life to stand still.

Yes, I’m pretty busy, but I’ve learned that life as an employee and student is a delicate balancing act.

And honestly, I wouldn’t have it any other way.

As a freshman in orientation, time management was a concept that the OSAs (orientation student assistants) would drill into our heads. It seemed simple enough. When you’re unemployed, all you have to do is go to class and somehow get your homework done (if you’re good).

Fast-forward three years and enter senior year, where I am a working at Zag and taking 15 hours this semester. This is where the balancing act goes to the circus.

Here are a couple things I’ve learned in the past week about managing valuable time:

Make a schedule and stick to it: It really helps to map out your day ahead of time, but also leave some time for yourself – for sanity’s sake.

Be very self-motivated: It’s tough to get motivated to go to work after hours of class, but I have tell you, a positive attitude works wonders.

Understand that you can’t control everything: I would love to be at work all day (yes, I’m weird), but I also need to make good grades. Some things take precedence over others; just pick your spots carefully

Unless you’re a freshman, never take an 8 a.m. class: I’m learning this lesson the hard way.

Honorable mention: You can never have too many alarm clocks; if you work and go to school, carrying a backpack to the office is not uncool; try to find a normal eating/sleeping schedule – crashing in the afternoon is no bueno.

With plenty of things coming in the next couple months (while hopefully avoiding swine flu), I think if I just stick to these mantras I should be fine.

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08/31/2009 at 2:40 PM Leave a comment

Research: What the cool kids are doing

CollinIn my last post, I took great joy in mocking the fact that the line, “knowing is half the battle,” was actually written into script for the G.I. Joe movie. Now I find my foot in my mouth because that line is the perfect platform to launch this post. Irony, you are too cruel.

For the past month, a large part of my job has been devoted towards different types of market research. Why you might ask? Because in marketing, knowing is truly half the battle.

Today’s marketing environment is a constant and fast-paced race to find new and innovative ways to get through to people. With that, it is imperative you know as much as you can about who you are selling to and how to do it.

This is where a good research plan comes into play. If you develop a thorough understanding of factors like what appeals to your audience’s psychology and what others have done in the past, you build a foundation in which truly amazing and effective creative can come from.

Research doesn’t only apply to marketing, but it also can work in everyday life. While I am most certainly a proponent of diving head first into some things, I also know some decisions need to be made with a certain amount of background knowledge.

I’ll have a better opportunity to get that job if I learn about the company prior to an interview. I’ll enjoy that new couch I bought online more after I shopped around and found a better deal. I’ll be so happy I read those reviews before going to buy that Nickleback CD. I could really go all day with these examples.

At the risk of sounding like a parent, I’m going to wrap up this post. Just remember: while it is not the most thrilling thing to do, in marketing or your daily life, research pays off.

08/27/2009 at 11:18 AM Leave a comment

Wow, it looks good…

kelsey-polaI got the opportunity to visit the new Fort Worth Museum of Science and History yesterday – it looks awesome, and it’s not even finished!

With only 14 weeks to go, construction is moving at lightning pace to get ready for the grand opening. Yes, the museum will officially open its doors the week of Thanksgiving. Perfect timing, right?

Let me tell you – Jenny Robertson, a GCG account executive, and I donned our hard hats and orange vests with vigor while touring with about 20 other Fort Worth Chamber members.

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The entire building will be about 200,000 square feet and include numerous exhibits, old and new, and many re-vamped favorites, such as the DinoDig and Noble Planetarium. Also returning is Museum School, an educational program for children that has been around for over 50 years. This place is sure to be a hit!

With beautifully colored walls, architecture and state-of-the-art facilities, I don’t see why anyone would want to miss this opportunity.

I know I’ll be there on opening day!

08/21/2009 at 11:20 AM 1 comment

Shootin’ the breeze

LigiaRecently, I went to my first on-location photo shoot for our client Equine Sports Medicine and Surgery. I was a little apprehensive at first because it was a muggy and rainy Monday morning, and we had to drive about 30 minutes to their Weatherford location.

Did I mention I was wearing three-and-a-half inch heels that day? Not a good look when you are following a photographer around a horse ranch.

Nonetheless, I decided to tag along with Doug, GCG Marketing photographer, and Rolando, our art director.

Despite my apprehension, it turned out to be a very fun and rewarding experience. We were on location at ESMS for about three hours shooting pictures of their lab equipment, facilities and some of the horses.

It was fascinating to see how a photographer doesn’t use a camera as a piece of equipment; it’s more like an extension of them, a second pair of eyes. Dough would look out and take a mental picture of the scene in front of him, and with one look he would know exactly what lens he needed to make that shot work.

Photography is really a beautiful craft that requires special attention to details and care about what you are doing. There is just so much that goes into it that we “non-photographers” sometimes overlook. Someone who simply knows how to press the button on a camera is not a photographer. A photographer is much more than that, they know about lighting, angles, colors, layout and lenses, and how all of those elements come together to make one perfect shot.

Check out some of my favorite pictures from the photo shoot below:

08/14/2009 at 12:41 PM Leave a comment

Interviewing 101

kelsey-polaAfter completing the interview process for the fall semester, I’ve come up with a few suggestions for all of you go-getters.

Dress appropriately. I don’t particularly want to see your favorite graphic tee or torn-up blue jeans. Believe it or not, first impressions do count.

Check your spelling. If there’s a word mispelled on your resume – it’s au revoir.

Bring all of the necessary materials. If you want to be a graphic designer, I need to see some work, and if you would like to be a copywriter, I have to know you can write. If you’re not sure about what to bring – just ask!

Be nice to the secretary. She is the gatekeeper you know.

Know what you’re applying for. If you don’t even know what you’re applying for how do you expect to get the job?

Come to “wow.” We don’t have all day, so you have to be at your tip-top game to really impress. Confidence is always the key ingredient.

I’m by no means an expert, but after interviewing quite a few people, I’ve realized – as long as you’re good to go on these few tips, you’ve got the job!

08/12/2009 at 2:26 PM Leave a comment

The Pitch

kelsey-polaWhat is it about a pitch that gets your heart racing? I’d have to say the adrenaline of putting all your ideas on the table for critique is more than enough.

The ominous pitch. It’s the backbone of most agencies because it’s typically one of the primary ways to gain a new client.

You’re probably wondering what a pitch even is. To put it simply, a pitch is an initial presentation of strategies and tactics to accomplish your client’s goals and expectations. It’s usually presented in this order:

  • The team
  • Challenges
  • Market situation
  • Competitive analysis
  • Goals
  • Positioning
  • Strategies
  • Tactics
  • Timeline

I know, it seems like a lot of ground to cover, but a pitch moves much faster than you would think.

My advice to you would be to practice, practice, practice. It really does help. And if you have any questions, just email me. Enjoy!

08/10/2009 at 1:36 PM Leave a comment

Zag Recess: My childhood takes a hit thanks to G.I. Joe

CollinLast week was a busy one, so this week’s Zag Recess had to be special.

First we met at Boomerjack’s Grill and Bar to celebrate a successful summer. After chatting for a while, we learned about Kelsey’s love for the show Dog The Bounty Hunter, how Ligia’s father scared her high school boyfriends and Alex’s hatred of the Florida Gators.

Afterward, we headed to the theater to eagerly wait for a testosterone-filled explosionfest that would make Jerry Bruckheimer weep for producing G-Force.  At least that’s is what we thought…

SPOILER ALERT: G.I. Joe was terrible on a degree I could have never imagined. The movie went directly downhill by the end of the trailers.

To give you a better understanding of how bad it was, later that night I watched Miss Congeniality with my girlfriend and felt I had just watched one of the smartest comedies ever.

However our outings aren’t focused on how good or bad a movie was; we all had a great time together. Now you know how bad G.I. Joe is, so remember kids, “knowing is half the battle.”

(P.S. That cliché was used verbatim in the film.)

08/10/2009 at 1:29 PM 1 comment

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