Posts tagged ‘Zag’

Signing Off

Working at Zag IMC (and GCG Marketing) for the past two semesters has been an incredible and exciting opportunity. After hopping around from various internships and freelance jobs because of the bad economy, I was more than happy to settle in and call Zag home.

Since we are a smaller agency, I was allowed to take on more tasks and was more than “just another designer”. I think this is the element that helps Zag and GCG be successful in all of their endeavors.

Since day one, everyone at Zag and GCG welcomed me with such sincere warmth and kindness, something that I will forever be grateful for.

Looking back, I loved being held responsible for multiple projects during my time, as well as the opportunity to be included in so many client meetings. My time here has allowed me to work with so many different clients and various projects, allowing me to feel well prepared for my next job.

While I am sad to leave Zag and GCG Marketing, I look forward to the wonderful opportunities ahead of me in Colorado.

07/15/2010 at 12:44 PM Leave a comment

What’s in a name?

Recently I read an article about how some big-name companies came up with those names. Did you know that IKEA is simply the first two letters of founder Ingvar Kamprad’s name plus the first two letters of his hometown?

What about Yahoo!? Well, Jonathan Swift, author of Gulliver’s Travels actually coined the term to represent a filthy, repulsive creature similar to a human (think Neanderthal). Turns out, the founders of Yahoo! considered themselves yahoos and decided the name fit the company as well.

Interestingly, the name Volkswagen, which means “people’s car” comes from one of Adolf Hitler’s initiatives to provide cars for the masses, a state-sponsored program called “Volkswagen.” Hitler wanted to create an affordable car that could transport German families along another one of his state-sponsored programs, the Autobahn.

Reading about how companies selected their monikers got me wondering about how Zag was named. So, I set out to do a little investigative digging on how the name was derived. It turns out the name “Zag” came about as a way to describe how we at Zag do business. Our motto is, “When others zig, we zag.” Thus, put quite simply, Zag represents the idea that we as a company strive to think outside of the box, to create things that are different from what one expects and get off the beaten path. Zag came about as the brainchild of Director Kelsey and GCG President Neil and it seems to me that after more than a year in business, it is a pretty accurate name.

Check out the article to read rest of the stories about how big-name companies selected their monikers here: How 16 Great Companies Picked Their Unique Names

07/09/2010 at 12:30 PM Leave a comment

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