Posts tagged ‘lessons’
Lessons Learned, Part 5
A graphic designer never stops learning because there is always something to improve upon or innovate. Six months have come and gone by so quickly. In that time, I have learned so much from my co-workers, colleagues and clients.
Here are a few things I’ve taken from being a part of the Zag team:
- Comfort: The best thing a designer can do to stimulate his or her creative ability is to put them in an environment that they are comfortable with. I have played music, taken walks, joked around — anything I could do to calm my nerves and de-stress myself. The advertising industry can be jarring at times, and I need all the help I can get.
- Communication: The ability to communicate and stay organized is essential to an agency’s productivity (and sanity). I’ve learned to organize the thousands of files have had to work with into carefully placed folders so that at me and my co-workers can easily find and access them.
- Criticism: You can’t please everyone, especially when it comes to design — an inherently subjective topic. I’ve learned how to take criticism of my work in a positive and professional manner in order to complete the task at hand. The first thing I realized was it was not criticism, but constructive criticism that I was hearing. Everyone in the agency is working together for the betterment of the company, and that’s something I haven’t forgetten.
And finally, have fun and enjoy the ride. Hopefully that goes without saying.
Lessons Learned, Part 3
It’s official! Today marks exactly six months to the day since we opened our doors and went to work – not too bad for a couple of twenty-somethings in the midst of a recession.
During the past six months I have learned quite a bit, here are a couple of highlights:
Check then check again. I cannot emphasize just how important this is in the world of marketing. Credibility is really all you and your agency have. If you make and send out a brochure for a client and there is a mistake on it, not only have you wasted your client’s money, you have also hurt your agency’s credibility. This can be a killer seeing as how a lot of new business can come from referrals.
Always be willing to learn. Marketing is an always-changing entity. I equate marketing with golf – nobody can absolutely master it. However, you can still be great but it takes work. Stay vigilant on blogs and other media to see where trends are heading (what’s considered creative this year will be standard next year). Also, never underestimate the value of a mentor. They have been in the industry longer than you and know the subtle nuances that come with it. A mentor is the best resource you can have when you’re starting out your career.
Get to know your co-workers. Simply put, I love my job. Part of the reason is my passion for marketing (obviously), but another, almost as important factor is because the people I work with are awesome. We have all tried to make it a point to get to know each other outside of work, be it happy hour or lunch. This has created a fun atmosphere for all of us, which has definitely helped our productivity as an agency.
The conundrum of school and work
It’s Monday morning. I drag myself out of bed and go to class for three hours. After that, I find some spare time to scarf down a meal and then I’m suddenly off to work. When five o’clock rolls around, I’m driving back to TCU and sitting in class for another three hours – begging for life to stand still.
Yes, I’m pretty busy, but I’ve learned that life as an employee and student is a delicate balancing act.
And honestly, I wouldn’t have it any other way.
As a freshman in orientation, time management was a concept that the OSAs (orientation student assistants) would drill into our heads. It seemed simple enough. When you’re unemployed, all you have to do is go to class and somehow get your homework done (if you’re good).
Fast-forward three years and enter senior year, where I am a working at Zag and taking 15 hours this semester. This is where the balancing act goes to the circus.
Here are a couple things I’ve learned in the past week about managing valuable time:
Make a schedule and stick to it: It really helps to map out your day ahead of time, but also leave some time for yourself – for sanity’s sake.
Be very self-motivated: It’s tough to get motivated to go to work after hours of class, but I have tell you, a positive attitude works wonders.
Understand that you can’t control everything: I would love to be at work all day (yes, I’m weird), but I also need to make good grades. Some things take precedence over others; just pick your spots carefully
Unless you’re a freshman, never take an 8 a.m. class: I’m learning this lesson the hard way.
Honorable mention: You can never have too many alarm clocks; if you work and go to school, carrying a backpack to the office is not uncool; try to find a normal eating/sleeping schedule – crashing in the afternoon is no bueno.
With plenty of things coming in the next couple months (while hopefully avoiding swine flu), I think if I just stick to these mantras I should be fine.